Lodish, L. M. (2016). Marketing that works: How entrepreneurial marketing can add sustainable value to any sized company (Second edition.). Pearson Education.
Chicago Style (17th ed.) CitationLodish, Leonard M. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Second edition. Old Tappan, New Jersey: Pearson Education, 2016.
MLA (9th ed.) CitationLodish, Leonard M. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Second edition. Pearson Education, 2016.
Warning: These citations may not always be 100% accurate.