Branding strategies for success - Light, Larry; Kiddon, Joan 1949-; Till, Brian 1960-; Heckler, Donna 1963-; Mathews, Ryan; Wacker, Watts; Brunner, Robert; Emery, Stewart 1941-; Hall, Russ (FT Press, 2012)
A compilation of four FT Press/Pearson titles. - Includes bibliographical references and indexes