Writing for the web: creating compelling web content using words, pictures and sound
With Writing for the Web , you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind w...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Berkeley, Calif.
New Riders
2012
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132850308/?ar |
| Zusammenfassung: | With Writing for the Web , you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content . For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com. |
| Beschreibung: | Includes bibliographical references (pages 175-176) and index. - Print version record |
| Umfang: | 1 Online-Ressource (x, 181 Seiten) Illustrationen |
| ISBN: | 9780132850285 0132850281 9780132850308 |
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| spelling | Felder, Lynda VerfasserIn aut Writing for the web creating compelling web content using words, pictures and sound Lynda Felder Creating compelling web content using words, pictures and sound Berkeley, Calif. New Riders 2012 1 Online-Ressource (x, 181 Seiten) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 175-176) and index. - Print version record With Writing for the Web , you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content . For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com. Web sites Design Business writing Business communication Language and the Internet English language Style Business report writing Sites Web ; Conception Style commercial Communication dans l'entreprise Langage et Internet Anglais (Langue) ; Stylistique COMPUTERS ; General English language ; Style Web sites ; Design 9780321794437 Erscheint auch als Druck-Ausgabe 9780321794437 |
| spellingShingle | Felder, Lynda Writing for the web creating compelling web content using words, pictures and sound Web sites Design Business writing Business communication Language and the Internet English language Style Business report writing Sites Web ; Conception Style commercial Communication dans l'entreprise Langage et Internet Anglais (Langue) ; Stylistique COMPUTERS ; General English language ; Style Web sites ; Design |
| title | Writing for the web creating compelling web content using words, pictures and sound |
| title_alt | Creating compelling web content using words, pictures and sound |
| title_auth | Writing for the web creating compelling web content using words, pictures and sound |
| title_exact_search | Writing for the web creating compelling web content using words, pictures and sound |
| title_full | Writing for the web creating compelling web content using words, pictures and sound Lynda Felder |
| title_fullStr | Writing for the web creating compelling web content using words, pictures and sound Lynda Felder |
| title_full_unstemmed | Writing for the web creating compelling web content using words, pictures and sound Lynda Felder |
| title_short | Writing for the web |
| title_sort | writing for the web creating compelling web content using words pictures and sound |
| title_sub | creating compelling web content using words, pictures and sound |
| topic | Web sites Design Business writing Business communication Language and the Internet English language Style Business report writing Sites Web ; Conception Style commercial Communication dans l'entreprise Langage et Internet Anglais (Langue) ; Stylistique COMPUTERS ; General English language ; Style Web sites ; Design |
| topic_facet | Web sites Design Business writing Business communication Language and the Internet English language Style Business report writing Sites Web ; Conception Style commercial Communication dans l'entreprise Langage et Internet Anglais (Langue) ; Stylistique COMPUTERS ; General English language ; Style Web sites ; Design |
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