Design to compete:

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Prahalad, Deepa 1972- (VerfasserIn)
Weitere beteiligte Personen: Sawhney, Ravi 1956- (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Upper Saddle River, N.J. FTPress Delivers 2011
Schriftenreihe:FT Press Delivers elements
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9780132480659/?ar
Zusammenfassung:"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page.
Beschreibung:Includes bibliographical references. - Resource description page (viewed Jan. 6, 2011)
Umfang:1 Online-Ressource ([7] Seiten).
ISBN:9780132480666
0132480662
9780132480659