Design to compete:
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, N.J.
FTPress Delivers
2011
|
| Schriftenreihe: | FT Press Delivers elements
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132480659/?ar |
| Zusammenfassung: | "This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page. |
| Beschreibung: | Includes bibliographical references. - Resource description page (viewed Jan. 6, 2011) |
| Umfang: | 1 Online-Ressource ([7] Seiten). |
| ISBN: | 9780132480666 0132480662 9780132480659 |
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| id | ZDB-30-ORH-047416300 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:51Z |
| institution | BVB |
| isbn | 9780132480666 0132480662 9780132480659 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource ([7] Seiten). |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | FTPress Delivers |
| record_format | marc |
| series2 | FT Press Delivers elements |
| spelling | Prahalad, Deepa 1972- VerfasserIn aut Design to compete Deepa Prahalad and Ravi Sawhney Upper Saddle River, N.J. FTPress Delivers 2011 1 Online-Ressource ([7] Seiten). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier FT Press Delivers elements Includes bibliographical references. - Resource description page (viewed Jan. 6, 2011) "This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page. Product design Branding (Marketing) Technological innovations Conception de produit Stratégie de marque Innovations branding ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts Sawhney, Ravi 1956- MitwirkendeR ctb |
| spellingShingle | Prahalad, Deepa 1972- Design to compete Product design Branding (Marketing) Technological innovations Conception de produit Stratégie de marque Innovations branding ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts |
| title | Design to compete |
| title_auth | Design to compete |
| title_exact_search | Design to compete |
| title_full | Design to compete Deepa Prahalad and Ravi Sawhney |
| title_fullStr | Design to compete Deepa Prahalad and Ravi Sawhney |
| title_full_unstemmed | Design to compete Deepa Prahalad and Ravi Sawhney |
| title_short | Design to compete |
| title_sort | design to compete |
| topic | Product design Branding (Marketing) Technological innovations Conception de produit Stratégie de marque Innovations branding ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts |
| topic_facet | Product design Branding (Marketing) Technological innovations Conception de produit Stratégie de marque Innovations branding ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts |
| work_keys_str_mv | AT prahaladdeepa designtocompete AT sawhneyravi designtocompete |