How being a design-driven company will get you from good to great:

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Building the shared understandings, values, and commitments that make for a truly outstanding design-...

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Bibliographic Details
Main Author: Brunner, Robert 1958- (Author)
Other Authors: Emery, Stewart 1941- (Contributor), Hall, Russ (Contributor)
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2010
Series:FTPress Delivers elements
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780132476638/?ar
Summary:This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company. You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations ...
Item Description:Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010). - Includes bibliographical references
Physical Description:1 Online-Ressource ([12] Seiten).
ISBN:9780132476638
0132476630
9780132476645
0132476649