Walking the walk: having your customers love you

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to...

Full description

Saved in:
Bibliographic Details
Main Author: Brunner, Robert 1958- (Author)
Other Authors: Emery, Stewart 1941- (Contributor), Hall, Russ (Contributor)
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2010
Series:FTPress Delivers elements
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780132476454/?ar
Summary:This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision ...
Item Description:Cover title. - Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010). - Includes bibliographical references
Physical Description:1 Online-Ressource ([12] Seiten).
ISBN:9780132476454
0132476452