Emerging business online: global markets and the power of B2B internet marketing
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, N.J.
FT Press
2011
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132311946/?ar |
| Zusammenfassung: | In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits. |
| Beschreibung: | Includes bibliographical references (pages 283-284) and index. - Description based on print version record |
| Umfang: | 1 Online-Ressource (xi, 291 Seiten) illustrations (some color) |
| ISBN: | 9780132311960 0132311968 9780132311946 |
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| spelling | Fawzy, Lara 1981- VerfasserIn aut Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski Upper Saddle River, N.J. FT Press 2011 1 Online-Ressource (xi, 291 Seiten) illustrations (some color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 283-284) and index. - Description based on print version record In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits. Marketing Developing countries Internet marketing Developing countries BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Marketing Developing countries Dworski, Lucas 1980- MitwirkendeR ctb 9786612780561 Erscheint auch als Druck-Ausgabe 9786612780561 |
| spellingShingle | Fawzy, Lara 1981- Emerging business online global markets and the power of B2B internet marketing Marketing Developing countries Internet marketing Developing countries BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Marketing Developing countries |
| title | Emerging business online global markets and the power of B2B internet marketing |
| title_auth | Emerging business online global markets and the power of B2B internet marketing |
| title_exact_search | Emerging business online global markets and the power of B2B internet marketing |
| title_full | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_fullStr | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_full_unstemmed | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_short | Emerging business online |
| title_sort | emerging business online global markets and the power of b2b internet marketing |
| title_sub | global markets and the power of B2B internet marketing |
| topic | Marketing Developing countries Internet marketing Developing countries BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Marketing Developing countries |
| topic_facet | Marketing Developing countries Internet marketing Developing countries BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Marketing Developing countries |
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