APA (7th ed.) Citation

Mathews, R., & Wacker, W. (2007). What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press.

Chicago Style (17th ed.) Citation

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. Indianapolis, Ind: FT Press, 2007.

MLA (9th ed.) Citation

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. FT Press, 2007.

Warning: These citations may not always be 100% accurate.