APA-Zitierstil (7. Ausg.)

Mathews, R., & Wacker, W. (2007). What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press.

Chicago-Zitierstil (17. Ausg.)

Mathews, Ryan, und Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. Indianapolis, Ind: FT Press, 2007.

MLA-Zitierstil (9. Ausg.)

Mathews, Ryan, und Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. FT Press, 2007.