Effective branding begins with a name ... and other keys to creating brands people love:
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132143233/?ar |
| Summary: | "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page. |
| Physical Description: | 1 Online-Ressource ([9] Seiten) |
| ISBN: | 9780132143233 0132143232 |
Staff View
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| spelling | Till, Brian 1960- VerfasserIn aut Effective branding begins with a name ... and other keys to creating brands people love Brian D. Till and Donna Heckler Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010 1 Online-Ressource ([9] Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page. Branding (Marketing) Stratégie de marque branding Heckler, Donna 1963- MitwirkendeR ctb |
| spellingShingle | Till, Brian 1960- Effective branding begins with a name ... and other keys to creating brands people love Branding (Marketing) Stratégie de marque branding |
| title | Effective branding begins with a name ... and other keys to creating brands people love |
| title_auth | Effective branding begins with a name ... and other keys to creating brands people love |
| title_exact_search | Effective branding begins with a name ... and other keys to creating brands people love |
| title_full | Effective branding begins with a name ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_fullStr | Effective branding begins with a name ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_full_unstemmed | Effective branding begins with a name ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_short | Effective branding begins with a name ... and other keys to creating brands people love |
| title_sort | effective branding begins with a name and other keys to creating brands people love |
| topic | Branding (Marketing) Stratégie de marque branding |
| topic_facet | Branding (Marketing) Stratégie de marque branding |
| work_keys_str_mv | AT tillbrian effectivebrandingbeginswithanameandotherkeystocreatingbrandspeoplelove AT hecklerdonna effectivebrandingbeginswithanameandotherkeystocreatingbrandspeoplelove |