Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love:
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780132142960/?ar |
| Zusammenfassung: | "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page. |
| Umfang: | 1 Online-Ressource ([7] Seiten) |
| ISBN: | 9780132142960 0132142961 |
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| language | English |
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| publishDate | 2010 |
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| spelling | Till, Brian 1960- VerfasserIn aut Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Brian D. Till and Donna Heckler Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010 1 Online-Ressource ([7] Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page. Branding (Marketing) Stratégie de marque branding Heckler, Donna 1963- MitwirkendeR ctb |
| spellingShingle | Till, Brian 1960- Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Branding (Marketing) Stratégie de marque branding |
| title | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love |
| title_auth | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love |
| title_exact_search | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love |
| title_full | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_fullStr | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_full_unstemmed | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love Brian D. Till and Donna Heckler |
| title_short | Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love |
| title_sort | delivering the promise of your brand keeping the promise and other keys to creating brands people love |
| topic | Branding (Marketing) Stratégie de marque branding |
| topic_facet | Branding (Marketing) Stratégie de marque branding |
| work_keys_str_mv | AT tillbrian deliveringthepromiseofyourbrandkeepingthepromiseandotherkeystocreatingbrandspeoplelove AT hecklerdonna deliveringthepromiseofyourbrandkeepingthepromiseandotherkeystocreatingbrandspeoplelove |