Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love:

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Till, Brian 1960- (VerfasserIn)
Weitere beteiligte Personen: Heckler, Donna 1963- (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9780132142960/?ar
Zusammenfassung:"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page.
Umfang:1 Online-Ressource ([7] Seiten)
ISBN:9780132142960
0132142961