Till, B., & Heckler, D. (2010). Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love. Pearson Education Pub. as FTPress Delivers.
Chicago-Zitierstil (17. Ausg.)Till, Brian, und Donna Heckler. Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love. Upper Saddle River, N.J: Pearson Education Pub. as FTPress Delivers, 2010.
MLA-Zitierstil (9. Ausg.)Till, Brian, und Donna Heckler. Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love. Pearson Education Pub. as FTPress Delivers, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.