Compete by meeting unmet needs: how Zipcar rethought the car rental business

"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page...

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Bibliographic Details
Main Author: Champy, James 1942- (Author)
Format: Electronic eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780132138505/?ar
Summary:"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page.
Physical Description:1 Online-Ressource ([8] Seiten)
ISBN:9780132138505
0132138506