Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780131375154/?ar |
| Summary: | "This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page. |
| Physical Description: | 1 Online-Ressource ([10] pages) illustrations |
| ISBN: | 9780131375154 0131375156 0131375164 9780131375161 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-30-ORH-047409835 |
| illustrated | Illustrated |
| indexdate | 2025-06-25T12:15:50Z |
| institution | BVB |
| isbn | 9780131375154 0131375156 0131375164 9780131375161 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource ([10] pages) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson Education Pub. as FTPress Delivers |
| record_format | marc |
| spelling | Light, Larry VerfasserIn aut Brand revitalization creating a plan to win Larry Light and Joan Kiddon Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010 1 Online-Ressource ([10] pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page. Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management Kiddon, Joan 1949- MitwirkendeR ctb |
| spellingShingle | Light, Larry Brand revitalization creating a plan to win Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
| title | Brand revitalization creating a plan to win |
| title_auth | Brand revitalization creating a plan to win |
| title_exact_search | Brand revitalization creating a plan to win |
| title_full | Brand revitalization creating a plan to win Larry Light and Joan Kiddon |
| title_fullStr | Brand revitalization creating a plan to win Larry Light and Joan Kiddon |
| title_full_unstemmed | Brand revitalization creating a plan to win Larry Light and Joan Kiddon |
| title_short | Brand revitalization |
| title_sort | brand revitalization creating a plan to win |
| title_sub | creating a plan to win |
| topic | Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
| topic_facet | Branding (Marketing) Management Brand name products Management Product life cycle Stratégie de marque ; Gestion Produits de marque ; Gestion Produits commerciaux ; Cycle de vie BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) ; Management Brand name products ; Management |
| work_keys_str_mv | AT lightlarry brandrevitalizationcreatingaplantowin AT kiddonjoan brandrevitalizationcreatingaplantowin |