The essential persona lifecycle: your guide to building and using personas
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Burlington, Mass.
Morgan Kaufmann Publishers
2010
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780123814180/?ar |
| Zusammenfassung: | Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and u. |
| Beschreibung: | Includes bibliographical references (page 215) and index. - Print version record |
| Umfang: | 1 Online-Ressource (ix, 224 Seiten) illustrations |
| ISBN: | 9780123814197 0123814197 1282738062 9781282738065 9786612738067 6612738065 9780123814180 |
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| spelling | Adlin, Tamara VerfasserIn aut The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt Burlington, Mass. Morgan Kaufmann Publishers 2010 1 Online-Ressource (ix, 224 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (page 215) and index. - Print version record Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and u. English. Product management New products Research, Industrial Produits commerciaux ; Gestion Recherche industrielle Pruitt, John MitwirkendeR ctb 9780123814180 Erscheint auch als Druck-Ausgabe 9780123814180 |
| spellingShingle | Adlin, Tamara The essential persona lifecycle your guide to building and using personas Product management New products Research, Industrial Produits commerciaux ; Gestion Recherche industrielle |
| title | The essential persona lifecycle your guide to building and using personas |
| title_auth | The essential persona lifecycle your guide to building and using personas |
| title_exact_search | The essential persona lifecycle your guide to building and using personas |
| title_full | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_fullStr | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_full_unstemmed | The essential persona lifecycle your guide to building and using personas Tamara Adlin and John Pruitt |
| title_short | The essential persona lifecycle |
| title_sort | essential persona lifecycle your guide to building and using personas |
| title_sub | your guide to building and using personas |
| topic | Product management New products Research, Industrial Produits commerciaux ; Gestion Recherche industrielle |
| topic_facet | Product management New products Research, Industrial Produits commerciaux ; Gestion Recherche industrielle |
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