A creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and intervi...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
2012
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780071791526/?ar |
| Summary: | This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement. |
| Item Description: | Includes index. - Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9780071791533 0071791531 9780071791526 |
Staff View
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| spelling | Phillips, Andrea 1974- VerfasserIn aut A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips New York McGraw-Hill 2012 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Print version record This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement. Digital storytelling Interactive multimedia Internet entertainment industry Marketing Psychological aspects Récits numériques Multimédias interactifs Spectacles et divertissements sur Internet ; Industrie Marketing ; Aspect psychologique Marketing ; Psychological aspects Engineering & Applied Sciences Computer Science Business and Management 9780071791533 Erscheint auch als Druck-Ausgabe 9780071791533 |
| spellingShingle | Phillips, Andrea 1974- A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Digital storytelling Interactive multimedia Internet entertainment industry Marketing Psychological aspects Récits numériques Multimédias interactifs Spectacles et divertissements sur Internet ; Industrie Marketing ; Aspect psychologique Marketing ; Psychological aspects Engineering & Applied Sciences Computer Science Business and Management |
| title | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_auth | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_exact_search | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_full | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_fullStr | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_full_unstemmed | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_short | A creator's guide to transmedia storytelling |
| title_sort | creator s guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_sub | how to captivate and engage audiences across multiple platforms |
| topic | Digital storytelling Interactive multimedia Internet entertainment industry Marketing Psychological aspects Récits numériques Multimédias interactifs Spectacles et divertissements sur Internet ; Industrie Marketing ; Aspect psychologique Marketing ; Psychological aspects Engineering & Applied Sciences Computer Science Business and Management |
| topic_facet | Digital storytelling Interactive multimedia Internet entertainment industry Marketing Psychological aspects Récits numériques Multimédias interactifs Spectacles et divertissements sur Internet ; Industrie Marketing ; Aspect psychologique Marketing ; Psychological aspects Engineering & Applied Sciences Computer Science Business and Management |
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