The new emerging market multinationals: four strategies for disrupting markets and building brands
Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
2012
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780071782890/?ar |
| Summary: | Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. -- |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9780071782906 0071782907 9780071782890 |
Staff View
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| spelling | Chattopadhyay, Amitava VerfasserIn aut The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer New York McGraw-Hill 2012 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. -- Branding (Marketing) Strategic planning Stratégie de marque Planification stratégique branding Commerce Business & Economics Marketing & Sales Internet resources Batra, Rajeev MitwirkendeR ctb Ozsomer, Aysegul MitwirkendeR ctb 9780071782890 Erscheint auch als Druck-Ausgabe 9780071782890 |
| spellingShingle | Chattopadhyay, Amitava The new emerging market multinationals four strategies for disrupting markets and building brands Branding (Marketing) Strategic planning Stratégie de marque Planification stratégique branding Commerce Business & Economics Marketing & Sales Internet resources |
| title | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_auth | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_exact_search | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_full | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_fullStr | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_full_unstemmed | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_short | The new emerging market multinationals |
| title_sort | new emerging market multinationals four strategies for disrupting markets and building brands |
| title_sub | four strategies for disrupting markets and building brands |
| topic | Branding (Marketing) Strategic planning Stratégie de marque Planification stratégique branding Commerce Business & Economics Marketing & Sales Internet resources |
| topic_facet | Branding (Marketing) Strategic planning Stratégie de marque Planification stratégique branding Commerce Business & Economics Marketing & Sales Internet resources |
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