Strategic database marketing:
Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strat...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
2012
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| Edition: | 4th ed. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780071773485/?ar |
| Summary: | Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years. |
| Item Description: | Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9780071773645 0071773649 0071773487 9780071773485 |
Staff View
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| id | ZDB-30-ORH-047391464 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:55Z |
| institution | BVB |
| isbn | 9780071773645 0071773649 0071773487 9780071773485 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource (1 volume) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Hughes, Arthur Middleton VerfasserIn aut Strategic database marketing Arthur M. Hughes 4th ed. New York McGraw-Hill 2012 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years. Database marketing Planning Bases de données ; Marketing ; Planification Database marketing ; Planning 9780071773485 Erscheint auch als Druck-Ausgabe 9780071773485 |
| spellingShingle | Hughes, Arthur Middleton Strategic database marketing Database marketing Planning Bases de données ; Marketing ; Planification Database marketing ; Planning |
| title | Strategic database marketing |
| title_auth | Strategic database marketing |
| title_exact_search | Strategic database marketing |
| title_full | Strategic database marketing Arthur M. Hughes |
| title_fullStr | Strategic database marketing Arthur M. Hughes |
| title_full_unstemmed | Strategic database marketing Arthur M. Hughes |
| title_short | Strategic database marketing |
| title_sort | strategic database marketing |
| topic | Database marketing Planning Bases de données ; Marketing ; Planification Database marketing ; Planning |
| topic_facet | Database marketing Planning Bases de données ; Marketing ; Planification Database marketing ; Planning |
| work_keys_str_mv | AT hughesarthurmiddleton strategicdatabasemarketing |