Nondisruptive Creation: Rethinking Innovation and Growth

Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...

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Bibliographic Details
Main Author: Mauborgne, Renée (Author)
Corporate Authors: Giang Quân (Contributor), Safari, an O'Reilly Media Company (Contributor)
Format: Electronic eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019
Edition:1st edition.
Links:https://learning.oreilly.com/library/view/-/53863MIT60312/?ar
Summary:Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.
Physical Description:1 Online-Ressource (11 Seiten)