The Power of Product Recommendation Networks:
Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2017
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| Edition: | 1st edition |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT59119/?ar |
| Summary: | Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important. |
| Physical Description: | 1 Online-Ressource (4 Seiten) |
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| indexdate | 2025-04-10T09:36:22Z |
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| spelling | Kane, Gerald VerfasserIn aut The Power of Product Recommendation Networks Kane, Gerald 1st edition [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2017 1 Online-Ressource (4 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important. Product management Product differentiation New products Produits commerciaux ; Gestion Produits commerciaux ; Différenciation Oestreicher-Singer, Gal VerfasserIn aut Sundararajan, Arun VerfasserIn aut |
| spellingShingle | Kane, Gerald Oestreicher-Singer, Gal Sundararajan, Arun The Power of Product Recommendation Networks Product management Product differentiation New products Produits commerciaux ; Gestion Produits commerciaux ; Différenciation |
| title | The Power of Product Recommendation Networks |
| title_auth | The Power of Product Recommendation Networks |
| title_exact_search | The Power of Product Recommendation Networks |
| title_full | The Power of Product Recommendation Networks Kane, Gerald |
| title_fullStr | The Power of Product Recommendation Networks Kane, Gerald |
| title_full_unstemmed | The Power of Product Recommendation Networks Kane, Gerald |
| title_short | The Power of Product Recommendation Networks |
| title_sort | power of product recommendation networks |
| topic | Product management Product differentiation New products Produits commerciaux ; Gestion Produits commerciaux ; Différenciation |
| topic_facet | Product management Product differentiation New products Produits commerciaux ; Gestion Produits commerciaux ; Différenciation |
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