Why design thinking in business needs a rethink to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses - Kupp, Martin; Anderson, Jamie; Reckhenrich, Jörg (MIT Sloan Management Review, 2017)
"Reprint #59113.". - Includes bibliographical references. - Online resource; title from cover (Safari, viewed December 5, 2017)
Keywords: Business planning; Strategic planning; Technological innovations; Planification stratégique; Innovations