How to monetize your data:

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organ...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteiligte Personen: Wixom, Barbara Haley 1969- (VerfasserIn), Ross, Jeanne W. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Cambridge, Massachusetts] MIT Sloan Management Review 2017
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/53863MIT58310/?ar
Zusammenfassung:Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organizational changes and targeted technology and data management upgrades.
Beschreibung:"Reprint #58310.". - Description based on online resource; title from cover (Safari, viewed April 21, 2017)
Umfang:1 Online-Ressource (1 volume)