How to develop a great digital strategy: to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate
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Bibliographic Details
Main Authors: Ross, Jeanne W. (Author), Sebastian, Ina M. (Author), Beath, Cynthia Mathis 1944- (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2017
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT58204/?ar
Item Description:"Reprint #58204.". - Includes bibliographical references. - Description based on online resource; title from title page (viewed January 27, 2017)
Physical Description:1 Online-Ressource (1 volume)