APA (7th ed.) Citation

Ross, J. W., Sebastian, I. M., & Beath, C. M. (2017). How to develop a great digital strategy: To succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Ross, Jeanne W., Ina M. Sebastian, and Cynthia Mathis Beath. How to Develop a Great Digital Strategy: To Succeed Today, Companies Need a Unique Value Proposition That Incorporates Digital Technologies in a Way That Is Difficult for Competitors to Replicate. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.

MLA (9th ed.) Citation

Ross, Jeanne W., et al. How to Develop a Great Digital Strategy: To Succeed Today, Companies Need a Unique Value Proposition That Incorporates Digital Technologies in a Way That Is Difficult for Competitors to Replicate. MIT Sloan Management Review, 2017.