Which features increase customer retention?: most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2017
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT58202/?ar |
| Item Description: | "Reprint #58202.". - Includes bibliographical references. - Description based on online resource; title from title page (viewed January 27, 2017) |
| Physical Description: | 1 Online-Ressource (1 volume) |
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| spelling | Hamilton, Rebecca W. VerfasserIn aut Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones Rebecca W. Hamilton, Roland T. Rust, Chekitan S. Dev [Cambridge, Massachusetts] MIT Sloan Management Review 2017 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #58202.". - Includes bibliographical references. - Description based on online resource; title from title page (viewed January 27, 2017) Customer loyalty Consumer satisfaction Rate of return Consommateurs ; Fidélité Consommateurs ; Satisfaction Taux de rendement Rust, Roland T. VerfasserIn aut Dev, Chekitan S. 1959- VerfasserIn aut |
| spellingShingle | Hamilton, Rebecca W. Rust, Roland T. Dev, Chekitan S. 1959- Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones Customer loyalty Consumer satisfaction Rate of return Consommateurs ; Fidélité Consommateurs ; Satisfaction Taux de rendement |
| title | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones |
| title_auth | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones |
| title_exact_search | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones |
| title_full | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones Rebecca W. Hamilton, Roland T. Rust, Chekitan S. Dev |
| title_fullStr | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones Rebecca W. Hamilton, Roland T. Rust, Chekitan S. Dev |
| title_full_unstemmed | Which features increase customer retention? most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones Rebecca W. Hamilton, Roland T. Rust, Chekitan S. Dev |
| title_short | Which features increase customer retention? |
| title_sort | which features increase customer retention most companies aspire to design goods and services that encourage repeat business yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones |
| title_sub | most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones |
| topic | Customer loyalty Consumer satisfaction Rate of return Consommateurs ; Fidélité Consommateurs ; Satisfaction Taux de rendement |
| topic_facet | Customer loyalty Consumer satisfaction Rate of return Consommateurs ; Fidélité Consommateurs ; Satisfaction Taux de rendement |
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