Finding a lower-risk path to high-impact innovations: the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as "lily pads" that a company can reach before leaping to the next market
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Bibliographische Detailangaben
Beteiligte Personen: Sinfield, Joseph V. (VerfasserIn), Solis, Freddy (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Place of publication not identified] MIT Sloan Management Review [2016]
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Links:https://learning.oreilly.com/library/view/-/53863MIT57416/?ar
Beschreibung:Date of publication suggested by the text. - "Reprint #57416.". - Includes bibliographical references. - Description based on online resource; title from cover (viewed September 8, 2016)
Umfang:1 Online-Ressource (1 volume) illustrations