Finding the right role for social media in innovation: many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
MIT Sloan Management Review
[2016]
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT57303/?ar |
| Item Description: | "Vol. 57, no. 3 Reprint #57303.". - Includes bibliographical references. - Online resource; title from cover (viewed April 12, 2016) |
| Physical Description: | 1 Online-Ressource (1 volume) |
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| spelling | Roberts, Deborah L. VerfasserIn aut Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company Deborah L. Roberts, Frank T. Piller [Place of publication not identified] MIT Sloan Management Review [2016] ©2016 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Vol. 57, no. 3 Reprint #57303.". - Includes bibliographical references. - Online resource; title from cover (viewed April 12, 2016) Business planning Social media Technological innovations Social Media Médias sociaux Innovations social media Piller, Frank T. VerfasserIn aut |
| spellingShingle | Roberts, Deborah L. Piller, Frank T. Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company Business planning Social media Technological innovations Social Media Médias sociaux Innovations social media |
| title | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company |
| title_auth | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company |
| title_exact_search | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company |
| title_full | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company Deborah L. Roberts, Frank T. Piller |
| title_fullStr | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company Deborah L. Roberts, Frank T. Piller |
| title_full_unstemmed | Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company Deborah L. Roberts, Frank T. Piller |
| title_short | Finding the right role for social media in innovation |
| title_sort | finding the right role for social media in innovation many companies aren t getting much benefit from incorporating social media into their new product or service development processes one key to changing that is picking the best approach for your company |
| title_sub | many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company |
| topic | Business planning Social media Technological innovations Social Media Médias sociaux Innovations social media |
| topic_facet | Business planning Social media Technological innovations Social Media Médias sociaux Innovations social media |
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