Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company - Roberts, Deborah L.; Piller, Frank T. (MIT Sloan Management Review, 2016)
"Vol. 57, no. 3 Reprint #57303.". - Includes bibliographical references. - Online resource; title from cover (viewed April 12, 2016)
Keywords: Business planning; Social media; Technological innovations; Social Media; Médias sociaux; Innovations; social media