APA (7th ed.) Citation

Roberts, D. L., & Piller, F. T. (2016). Finding the right role for social media in innovation: Many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Roberts, Deborah L., and Frank T. Piller. Finding the Right Role for Social Media in Innovation: Many Companies Aren't Getting Much Benefit from Incorporating Social Media into Their New Product or Service Development Processes. One Key to Changing That Is Picking the Best Approach for Your Company. [Place of publication not identified]: MIT Sloan Management Review, 2016.

MLA (9th ed.) Citation

Roberts, Deborah L., and Frank T. Piller. Finding the Right Role for Social Media in Innovation: Many Companies Aren't Getting Much Benefit from Incorporating Social Media into Their New Product or Service Development Processes. One Key to Changing That Is Picking the Best Approach for Your Company. MIT Sloan Management Review, 2016.