A new vision for personal transportation the authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models, and fundamentally change the way we travel - Gruel, Wolfgang; Piller, Frank T. 1969- (Massachusetts Institute of Technology, 2016)
"Reprint #57213.". - From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016). - Includes bibliographical references. - Online resource; title from title page (viewed March 7, 2016)