APA (7th ed.) Citation

Gruel, W., & Piller, F. T. (2016). A new vision for personal transportation: The authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models, and fundamentally change the way we travel. Massachusetts Institute of Technology.

Chicago Style (17th ed.) Citation

Gruel, Wolfgang, and Frank T. Piller. A New Vision for Personal Transportation: The Authors Argue That Applying Smart Data and the Principles of Mass Customization to Transportation Ecosystems Will Enable New Business Models, and Fundamentally Change the Way We Travel. [Massachusetts]: Massachusetts Institute of Technology, 2016.

MLA (9th ed.) Citation

Gruel, Wolfgang, and Frank T. Piller. A New Vision for Personal Transportation: The Authors Argue That Applying Smart Data and the Principles of Mass Customization to Transportation Ecosystems Will Enable New Business Models, and Fundamentally Change the Way We Travel. Massachusetts Institute of Technology, 2016.