The Long-Tail Strategy of IT Outsourcing - Su, Ning; Levina, Natalia; Ross, Jeanne; Lacity, Mary; Willcocks, Leslie; Goo, Jahyun; Hirschheim, Rudy; Gurbaxani, Vijay; Han, Kunsoo; Oshri, Ilan; Kotlarsky, Julia; Aron, Ravi (MIT Sloan Management Review, 2016)