Ransbotham, S., Kiron, D., & Prentice, P. K. (2015). Minding the analytics gap: With more access to useful data, companies are increasingly using sophisticiated analytical methods. That means there's often a gap between an organization's capacity to produce analytical results and its ability to apply them effectively to business issues. MIT Sloan Management Review.
Chicago Style (17th ed.) CitationRansbotham, Sam, David Kiron, and Pamela Kirk Prentice. Minding the Analytics Gap: With More Access to Useful Data, Companies Are Increasingly Using Sophisticiated Analytical Methods. That Means There's Often a Gap Between an Organization's Capacity to Produce Analytical Results and Its Ability to Apply Them Effectively to Business Issues. [Cambrdge, MA]: MIT Sloan Management Review, 2015.
MLA (9th ed.) CitationRansbotham, Sam, et al. Minding the Analytics Gap: With More Access to Useful Data, Companies Are Increasingly Using Sophisticiated Analytical Methods. That Means There's Often a Gap Between an Organization's Capacity to Produce Analytical Results and Its Ability to Apply Them Effectively to Business Issues. MIT Sloan Management Review, 2015.