Competing with ordinary resources: one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources
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Bibliographic Details
Main Authors: Fréry, Frédéric (Author), Lecocq, Xavier (Author), Warnier, Vanessa (Author)
Format: Electronic eBook
Language:English
Published: [Cambrodge, MA] MIT Sloan Management Review 2015
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT56310/?ar
Item Description:Includes bibliographical references. - Description based on online resource; title from title page (Safari, viewed May 17, 2015)
Physical Description:1 Online-Ressource (1 volume) illustrations