Competing with ordinary resources one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources - Fréry, Frédéric; Lecocq, Xavier; Warnier, Vanessa (MIT Sloan Management Review, 2015)
Includes bibliographical references. - Description based on online resource; title from title page (Safari, viewed May 17, 2015)