APA (7th ed.) Citation

Fréry, F., Lecocq, X., & Warnier, V. (2015). Competing with ordinary resources: One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Fréry, Frédéric, Xavier Lecocq, and Vanessa Warnier. Competing with Ordinary Resources: One Classic Approach to Strategy Revolves Around Gaining Competitive Advantage Through Valuable, Scarce and Distinctive Resources - Such as a Strong Brand or Innovative Technology. But There's Also a Case to Be Made for Building Your Company's Strategy Around the Innovative Use of Quite Ordinary Resources. [Cambrodge, MA]: MIT Sloan Management Review, 2015.

MLA (9th ed.) Citation

Fréry, Frédéric, et al. Competing with Ordinary Resources: One Classic Approach to Strategy Revolves Around Gaining Competitive Advantage Through Valuable, Scarce and Distinctive Resources - Such as a Strong Brand or Innovative Technology. But There's Also a Case to Be Made for Building Your Company's Strategy Around the Innovative Use of Quite Ordinary Resources. MIT Sloan Management Review, 2015.