Fréry, F., Lecocq, X., & Warnier, V. (2015). Competing with ordinary resources: One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources. MIT Sloan Management Review.
Chicago-Zitierstil (17. Ausg.)Fréry, Frédéric, Xavier Lecocq, und Vanessa Warnier. Competing with Ordinary Resources: One Classic Approach to Strategy Revolves Around Gaining Competitive Advantage Through Valuable, Scarce and Distinctive Resources - Such as a Strong Brand or Innovative Technology. But There's Also a Case to Be Made for Building Your Company's Strategy Around the Innovative Use of Quite Ordinary Resources. [Cambrodge, MA]: MIT Sloan Management Review, 2015.
MLA-Zitierstil (9. Ausg.)Fréry, Frédéric, et al. Competing with Ordinary Resources: One Classic Approach to Strategy Revolves Around Gaining Competitive Advantage Through Valuable, Scarce and Distinctive Resources - Such as a Strong Brand or Innovative Technology. But There's Also a Case to Be Made for Building Your Company's Strategy Around the Innovative Use of Quite Ordinary Resources. MIT Sloan Management Review, 2015.