APA (7th ed.) Citation

Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an Omnichannel World. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Bell, David R., Santiago Gallino, and Antonio Moreno. How to Win in an Omnichannel World. [Cambridge, MA]: MIT Sloan Management Review, 2014.

MLA (9th ed.) Citation

Bell, David R., et al. How to Win in an Omnichannel World. MIT Sloan Management Review, 2014.