How Caesars Entertainment Is Betting on Sustainability:
This case study examines Caesars Entertainment's sustainability initiative. In the past few years Caesars, the world's most geographically diversified gaming company, has come a long way toward earning a reputation as an environmental leader in the hospitality industry. It has received mor...
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| Main Authors: | , , , |
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| Format: | Electronic eBook |
| Language: | English |
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[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2013
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT54480/?ar |
| Summary: | This case study examines Caesars Entertainment's sustainability initiative. In the past few years Caesars, the world's most geographically diversified gaming company, has come a long way toward earning a reputation as an environmental leader in the hospitality industry. It has received more than 50 awards and certifications for sustainability leadership. In just five years, the company has reduced its carbon footprint by nearly 10% and reduced its energy use per square foot by 20%. Gary Loveman, the company's chairman and CEO, stepped up the company's sustainability efforts beginning in 2007 as the economy was starting to weaken. Caesars' revenues were collapsing, forcing the company to reduce staffing levels by more than 20 percent. Staff members were developing creative ways to cut costs, reduce energy consumption and waste, and increase recycling, and Loveman saw an opportunity to build on their initiative. The program, dubbed CodeGreen, has become institutionalized across more than 50 Caesars properties, in part by a scorecard that continues to be refined. Although Caesars' properties have substantially reduced their carbon footprint and increased efficiencies, the next stage of Caesars' sustainability program is still being mapped out. This case study features details about Caesar's sustainability initiative, as well as expert commentary by two business school professors: Michael W. Toffel of Harvard and Gregory Unruh of Thunderbird School of Global Management. |
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| spelling | Unruh, Gregory VerfasserIn aut How Caesars Entertainment Is Betting on Sustainability Unruh, Gregory 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2013 1 Online-Ressource (9 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This case study examines Caesars Entertainment's sustainability initiative. In the past few years Caesars, the world's most geographically diversified gaming company, has come a long way toward earning a reputation as an environmental leader in the hospitality industry. It has received more than 50 awards and certifications for sustainability leadership. In just five years, the company has reduced its carbon footprint by nearly 10% and reduced its energy use per square foot by 20%. Gary Loveman, the company's chairman and CEO, stepped up the company's sustainability efforts beginning in 2007 as the economy was starting to weaken. Caesars' revenues were collapsing, forcing the company to reduce staffing levels by more than 20 percent. Staff members were developing creative ways to cut costs, reduce energy consumption and waste, and increase recycling, and Loveman saw an opportunity to build on their initiative. The program, dubbed CodeGreen, has become institutionalized across more than 50 Caesars properties, in part by a scorecard that continues to be refined. Although Caesars' properties have substantially reduced their carbon footprint and increased efficiencies, the next stage of Caesars' sustainability program is still being mapped out. This case study features details about Caesar's sustainability initiative, as well as expert commentary by two business school professors: Michael W. Toffel of Harvard and Gregory Unruh of Thunderbird School of Global Management. Industrial management Gestion d'entreprise Toffel, Michael VerfasserIn aut Kiron, David VerfasserIn aut Posner, Bruce VerfasserIn aut O'Reilly for Higher Education (Firm) MitwirkendeR ctb |
| spellingShingle | Unruh, Gregory Toffel, Michael Kiron, David Posner, Bruce How Caesars Entertainment Is Betting on Sustainability Industrial management Gestion d'entreprise |
| title | How Caesars Entertainment Is Betting on Sustainability |
| title_auth | How Caesars Entertainment Is Betting on Sustainability |
| title_exact_search | How Caesars Entertainment Is Betting on Sustainability |
| title_full | How Caesars Entertainment Is Betting on Sustainability Unruh, Gregory |
| title_fullStr | How Caesars Entertainment Is Betting on Sustainability Unruh, Gregory |
| title_full_unstemmed | How Caesars Entertainment Is Betting on Sustainability Unruh, Gregory |
| title_short | How Caesars Entertainment Is Betting on Sustainability |
| title_sort | how caesars entertainment is betting on sustainability |
| topic | Industrial management Gestion d'entreprise |
| topic_facet | Industrial management Gestion d'entreprise |
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