Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, MA
MIT Sloan Management Review
[2013]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT54322/?ar |
| Zusammenfassung: | A company's digital business model describes how the enterprise interacts digitally with its customers to generate value. The authors argue that it's time for companies to create a great digital business model before their customers leave them behind. A great digital business model will often challenge the status quo in the company: It can cause an organization to change how work gets done, who does the work and where it invests to best serve customers online. A digital business model often cannibalizes or changes the company's physical channels. And that is true whether the company is a born-on-the-Web company like Amazon, a large oil company or a local business just starting to focus on the best way to connect with customers online. The authors have created a framework to help enterprises compete digitally with three capabilities: their content, customer experience and platform. They illustrate the framework with case studies of top performers like Amazon, Apple, LexisNexis and USAA and results from an effective practices survey. They also include a self-assessment tool to help with next steps. |
| Beschreibung: | Includes bibliographical references. - Online resource; title from cover (Safari, viewed May 1, 2015) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9785386354329 5386354329 |
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| language | English |
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| spelling | Weill, Peter VerfasserIn aut Optimizing your digital business model Peter Weill and Stephanie L. Woerner Cambridge, MA MIT Sloan Management Review [2013] ©2013 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references. - Online resource; title from cover (Safari, viewed May 1, 2015) A company's digital business model describes how the enterprise interacts digitally with its customers to generate value. The authors argue that it's time for companies to create a great digital business model before their customers leave them behind. A great digital business model will often challenge the status quo in the company: It can cause an organization to change how work gets done, who does the work and where it invests to best serve customers online. A digital business model often cannibalizes or changes the company's physical channels. And that is true whether the company is a born-on-the-Web company like Amazon, a large oil company or a local business just starting to focus on the best way to connect with customers online. The authors have created a framework to help enterprises compete digitally with three capabilities: their content, customer experience and platform. They illustrate the framework with case studies of top performers like Amazon, Apple, LexisNexis and USAA and results from an effective practices survey. They also include a self-assessment tool to help with next steps. Business planning Technological innovations Electronic commerce Innovations Commerce électronique Woerner, Stephanie L. VerfasserIn aut |
| spellingShingle | Weill, Peter Woerner, Stephanie L. Optimizing your digital business model Business planning Technological innovations Electronic commerce Innovations Commerce électronique |
| title | Optimizing your digital business model |
| title_auth | Optimizing your digital business model |
| title_exact_search | Optimizing your digital business model |
| title_full | Optimizing your digital business model Peter Weill and Stephanie L. Woerner |
| title_fullStr | Optimizing your digital business model Peter Weill and Stephanie L. Woerner |
| title_full_unstemmed | Optimizing your digital business model Peter Weill and Stephanie L. Woerner |
| title_short | Optimizing your digital business model |
| title_sort | optimizing your digital business model |
| topic | Business planning Technological innovations Electronic commerce Innovations Commerce électronique |
| topic_facet | Business planning Technological innovations Electronic commerce Innovations Commerce électronique |
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