APA (7th ed.) Citation

McNally, D., & Speak, K. D. (2003). Be your own brand: A breakthrough formula for standing out from the crowd. Berrett-Koehler.

Chicago Style (17th ed.) Citation

McNally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. San Francisco, Calif: Berrett-Koehler, 2003.

MLA (9th ed.) Citation

McNally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. Berrett-Koehler, 2003.