The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth...
Gespeichert in:
| Beteiligte Personen: | , , |
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| Körperschaften: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Pearson
2005
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/0131489070/?ar |
| Zusammenfassung: | Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth. |
| Beschreibung: | Online resource; Title from title page (viewed September 14, 2005) |
| Umfang: | 1 Online-Ressource (256 Seiten) |
| ISBN: | 9780131489073 0131489070 |
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| spelling | Mahajan, Vijay VerfasserIn aut The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years Mahajan, Vijay 1st edition. [Place of publication not identified] Pearson 2005 1 Online-Ressource (256 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed September 14, 2005) Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth. Export marketing Developing countries International business enterprises Developing countries Export marketing ; Developing countries International business enterprises ; Developing countries International business enterprises Export marketing Developing countries Banga, Kamini VerfasserIn aut Gunther, Robert E. 1960- MitwirkendeR ctb Gunther, Robert VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Mahajan, Vijay Banga, Kamini Gunther, Robert The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years Export marketing Developing countries International business enterprises Developing countries Export marketing ; Developing countries International business enterprises ; Developing countries International business enterprises Export marketing Developing countries |
| title | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years |
| title_auth | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years |
| title_exact_search | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years |
| title_full | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years Mahajan, Vijay |
| title_fullStr | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years Mahajan, Vijay |
| title_full_unstemmed | The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years Mahajan, Vijay |
| title_short | The 86 Percent Solution |
| title_sort | 86 percent solution how to succeed in the biggest market opportunity of the next 50 years |
| title_sub | How to Succeed in the Biggest Market Opportunity of the Next 50 Years |
| topic | Export marketing Developing countries International business enterprises Developing countries Export marketing ; Developing countries International business enterprises ; Developing countries International business enterprises Export marketing Developing countries |
| topic_facet | Export marketing Developing countries International business enterprises Developing countries Export marketing ; Developing countries International business enterprises ; Developing countries International business enterprises Export marketing Developing countries |
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