Polling at a crossroads: rethinking modern survey research
Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt...
Gespeichert in:
Beteilige Person: | |
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Format: | E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY
Cambridge University Press
2024
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Schriftenreihe: | Methodological tools in the social sciences
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Links: | https://doi.org/10.1017/9781108697798 |
Zusammenfassung: | Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges. |
Umfang: | 1 Online-Ressource (xx, 269 Seiten) |
ISBN: | 9781108697798 |
Internformat
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spelling | Bailey, Michael A. 1969- Polling at a crossroads rethinking modern survey research Michael A. Bailey, Georgetown University Cambridge, United Kingdom ; New York, NY Cambridge University Press 2024 1 Online-Ressource (xx, 269 Seiten) txt c cr Methodological tools in the social sciences Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges. Erscheint auch als Druck-Ausgabe 9781108482790 Erscheint auch als Druck-Ausgabe 9781108710930 |
spellingShingle | Bailey, Michael A. 1969- Polling at a crossroads rethinking modern survey research |
title | Polling at a crossroads rethinking modern survey research |
title_auth | Polling at a crossroads rethinking modern survey research |
title_exact_search | Polling at a crossroads rethinking modern survey research |
title_full | Polling at a crossroads rethinking modern survey research Michael A. Bailey, Georgetown University |
title_fullStr | Polling at a crossroads rethinking modern survey research Michael A. Bailey, Georgetown University |
title_full_unstemmed | Polling at a crossroads rethinking modern survey research Michael A. Bailey, Georgetown University |
title_short | Polling at a crossroads |
title_sort | polling at a crossroads rethinking modern survey research |
title_sub | rethinking modern survey research |
work_keys_str_mv | AT baileymichaela pollingatacrossroadsrethinkingmodernsurveyresearch |