Nation Branding in the Americas: Contested Politics and Identities
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and i...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Taylor & Francis Group
2025
|
| Edition: | 1st ed |
| Series: | Routledge Focus on Nation Branding Series
|
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31880589 |
| Summary: | This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (114 Seiten) |
| ISBN: | 9781040361283 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050255408 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 250424s2025 xx o|||| 00||| eng d | ||
| 020 | |a 9781040361283 |9 978-1-04-036128-3 | ||
| 035 | |a (ZDB-30-PQE)EBC31880589 | ||
| 035 | |a (ZDB-30-PAD)EBC31880589 | ||
| 035 | |a (ZDB-89-EBL)EBL31880589 | ||
| 035 | |a (OCoLC)1511102091 | ||
| 035 | |a (DE-599)BVBBV050255408 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a Sevin, Efe |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Nation Branding in the Americas |b Contested Politics and Identities |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Oxford |b Taylor & Francis Group |c 2025 | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 1 Online-Ressource (114 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge Focus on Nation Branding Series | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Chapter 1: Nation Branding: A Contested Field for Contested Identities -- Introduction -- The Contested Nature of American Nations -- Nation Branding: The Promotional Management of National Identities -- Branding the Americas: Book Outline -- References -- Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay -- Introduction -- Chile: A Successful but Faceless Economy -- Costa Rica: A Small but "Green" Nation -- Uruguay: A "Natural," Humble Country -- Conclusion -- References -- Chapter 3: Branding Against Stereotypes: Argentina, Brazil, and Colombia -- Introduction -- Argentina: Beef, Soccer, and Economic Instability -- Brazil: More than Samba, Soccer, Sand, and Sex -- Colombia: The Persistent Shadow of Violence -- Conclusion -- References -- Chapter 4: Branding the Past: Peru, Bolivia, and Ecuador -- Introduction -- Peru: By Peruvians, For Peruvians -- Ecuador: A "Pure," Contradictory Land -- Bolivia: The Contested Heart of the South -- Conclusion -- References -- Chapter 5: Branding For and Against the Hegemon: Mexico and Canada -- Introduction -- Mexico: Tourism, Stereotypes, and Domestic Rows -- Canada: "Nice," Progressive, Contradictory -- Conclusion -- References -- Chapter 6: Branding Contradictions: The United States -- Introduction -- The State: Global Outreach, Challenging Coordination -- Beyond the State: Products, Popular Culture, and Brand USA -- Conclusion -- References -- Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation -- Introduction -- Mapping the Field: Scarcity of Literature and Theories -- Of the Nation: Unclear Actors and Hazy Boundaries -- For the Nation: Economic Nationalism and Global Imbalances | |
| 505 | 8 | |a Without the Nation: Top-Down and Bottom-Up Efforts -- Concluding Remarks -- References | |
| 520 | |a This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations | ||
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Jiménez-MartÍnez, César |e Sonstige |4 oth | |
| 700 | 1 | |a Miño, Pablo |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Sevin, Efe |t Nation Branding in the Americas |d Oxford : Taylor & Francis Group,c2025 |z 9780367539771 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035589728 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31880589 |l DE-2070s |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1830262592570916865 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Sevin, Efe |
| author_facet | Sevin, Efe |
| author_role | aut |
| author_sort | Sevin, Efe |
| author_variant | e s es |
| building | Verbundindex |
| bvnumber | BV050255408 |
| contents | Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Chapter 1: Nation Branding: A Contested Field for Contested Identities -- Introduction -- The Contested Nature of American Nations -- Nation Branding: The Promotional Management of National Identities -- Branding the Americas: Book Outline -- References -- Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay -- Introduction -- Chile: A Successful but Faceless Economy -- Costa Rica: A Small but "Green" Nation -- Uruguay: A "Natural," Humble Country -- Conclusion -- References -- Chapter 3: Branding Against Stereotypes: Argentina, Brazil, and Colombia -- Introduction -- Argentina: Beef, Soccer, and Economic Instability -- Brazil: More than Samba, Soccer, Sand, and Sex -- Colombia: The Persistent Shadow of Violence -- Conclusion -- References -- Chapter 4: Branding the Past: Peru, Bolivia, and Ecuador -- Introduction -- Peru: By Peruvians, For Peruvians -- Ecuador: A "Pure," Contradictory Land -- Bolivia: The Contested Heart of the South -- Conclusion -- References -- Chapter 5: Branding For and Against the Hegemon: Mexico and Canada -- Introduction -- Mexico: Tourism, Stereotypes, and Domestic Rows -- Canada: "Nice," Progressive, Contradictory -- Conclusion -- References -- Chapter 6: Branding Contradictions: The United States -- Introduction -- The State: Global Outreach, Challenging Coordination -- Beyond the State: Products, Popular Culture, and Brand USA -- Conclusion -- References -- Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation -- Introduction -- Mapping the Field: Scarcity of Literature and Theories -- Of the Nation: Unclear Actors and Hazy Boundaries -- For the Nation: Economic Nationalism and Global Imbalances Without the Nation: Top-Down and Bottom-Up Efforts -- Concluding Remarks -- References |
| ctrlnum | (ZDB-30-PQE)EBC31880589 (ZDB-30-PAD)EBC31880589 (ZDB-89-EBL)EBL31880589 (OCoLC)1511102091 (DE-599)BVBBV050255408 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV050255408</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">250424s2025 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781040361283</subfield><subfield code="9">978-1-04-036128-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC31880589</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC31880589</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL31880589</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1511102091</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050255408</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sevin, Efe</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Nation Branding in the Americas</subfield><subfield code="b">Contested Politics and Identities</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Taylor & Francis Group</subfield><subfield code="c">2025</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (114 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge Focus on Nation Branding Series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Chapter 1: Nation Branding: A Contested Field for Contested Identities -- Introduction -- The Contested Nature of American Nations -- Nation Branding: The Promotional Management of National Identities -- Branding the Americas: Book Outline -- References -- Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay -- Introduction -- Chile: A Successful but Faceless Economy -- Costa Rica: A Small but "Green" Nation -- Uruguay: A "Natural," Humble Country -- Conclusion -- References -- Chapter 3: Branding Against Stereotypes: Argentina, Brazil, and Colombia -- Introduction -- Argentina: Beef, Soccer, and Economic Instability -- Brazil: More than Samba, Soccer, Sand, and Sex -- Colombia: The Persistent Shadow of Violence -- Conclusion -- References -- Chapter 4: Branding the Past: Peru, Bolivia, and Ecuador -- Introduction -- Peru: By Peruvians, For Peruvians -- Ecuador: A "Pure," Contradictory Land -- Bolivia: The Contested Heart of the South -- Conclusion -- References -- Chapter 5: Branding For and Against the Hegemon: Mexico and Canada -- Introduction -- Mexico: Tourism, Stereotypes, and Domestic Rows -- Canada: "Nice," Progressive, Contradictory -- Conclusion -- References -- Chapter 6: Branding Contradictions: The United States -- Introduction -- The State: Global Outreach, Challenging Coordination -- Beyond the State: Products, Popular Culture, and Brand USA -- Conclusion -- References -- Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation -- Introduction -- Mapping the Field: Scarcity of Literature and Theories -- Of the Nation: Unclear Actors and Hazy Boundaries -- For the Nation: Economic Nationalism and Global Imbalances</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Without the Nation: Top-Down and Bottom-Up Efforts -- Concluding Remarks -- References</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jiménez-MartÍnez, César</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Miño, Pablo</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Sevin, Efe</subfield><subfield code="t">Nation Branding in the Americas</subfield><subfield code="d">Oxford : Taylor & Francis Group,c2025</subfield><subfield code="z">9780367539771</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035589728</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31880589</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050255408 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-24T06:00:26Z |
| institution | BVB |
| isbn | 9781040361283 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035589728 |
| oclc_num | 1511102091 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (114 Seiten) |
| psigel | ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge Focus on Nation Branding Series |
| spelling | Sevin, Efe Verfasser aut Nation Branding in the Americas Contested Politics and Identities 1st ed Oxford Taylor & Francis Group 2025 ©2025 1 Online-Ressource (114 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge Focus on Nation Branding Series Description based on publisher supplied metadata and other sources Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Chapter 1: Nation Branding: A Contested Field for Contested Identities -- Introduction -- The Contested Nature of American Nations -- Nation Branding: The Promotional Management of National Identities -- Branding the Americas: Book Outline -- References -- Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay -- Introduction -- Chile: A Successful but Faceless Economy -- Costa Rica: A Small but "Green" Nation -- Uruguay: A "Natural," Humble Country -- Conclusion -- References -- Chapter 3: Branding Against Stereotypes: Argentina, Brazil, and Colombia -- Introduction -- Argentina: Beef, Soccer, and Economic Instability -- Brazil: More than Samba, Soccer, Sand, and Sex -- Colombia: The Persistent Shadow of Violence -- Conclusion -- References -- Chapter 4: Branding the Past: Peru, Bolivia, and Ecuador -- Introduction -- Peru: By Peruvians, For Peruvians -- Ecuador: A "Pure," Contradictory Land -- Bolivia: The Contested Heart of the South -- Conclusion -- References -- Chapter 5: Branding For and Against the Hegemon: Mexico and Canada -- Introduction -- Mexico: Tourism, Stereotypes, and Domestic Rows -- Canada: "Nice," Progressive, Contradictory -- Conclusion -- References -- Chapter 6: Branding Contradictions: The United States -- Introduction -- The State: Global Outreach, Challenging Coordination -- Beyond the State: Products, Popular Culture, and Brand USA -- Conclusion -- References -- Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation -- Introduction -- Mapping the Field: Scarcity of Literature and Theories -- Of the Nation: Unclear Actors and Hazy Boundaries -- For the Nation: Economic Nationalism and Global Imbalances Without the Nation: Top-Down and Bottom-Up Efforts -- Concluding Remarks -- References This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations Branding (Marketing) Jiménez-MartÍnez, César Sonstige oth Miño, Pablo Sonstige oth Erscheint auch als Druck-Ausgabe Sevin, Efe Nation Branding in the Americas Oxford : Taylor & Francis Group,c2025 9780367539771 |
| spellingShingle | Sevin, Efe Nation Branding in the Americas Contested Politics and Identities Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Chapter 1: Nation Branding: A Contested Field for Contested Identities -- Introduction -- The Contested Nature of American Nations -- Nation Branding: The Promotional Management of National Identities -- Branding the Americas: Book Outline -- References -- Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay -- Introduction -- Chile: A Successful but Faceless Economy -- Costa Rica: A Small but "Green" Nation -- Uruguay: A "Natural," Humble Country -- Conclusion -- References -- Chapter 3: Branding Against Stereotypes: Argentina, Brazil, and Colombia -- Introduction -- Argentina: Beef, Soccer, and Economic Instability -- Brazil: More than Samba, Soccer, Sand, and Sex -- Colombia: The Persistent Shadow of Violence -- Conclusion -- References -- Chapter 4: Branding the Past: Peru, Bolivia, and Ecuador -- Introduction -- Peru: By Peruvians, For Peruvians -- Ecuador: A "Pure," Contradictory Land -- Bolivia: The Contested Heart of the South -- Conclusion -- References -- Chapter 5: Branding For and Against the Hegemon: Mexico and Canada -- Introduction -- Mexico: Tourism, Stereotypes, and Domestic Rows -- Canada: "Nice," Progressive, Contradictory -- Conclusion -- References -- Chapter 6: Branding Contradictions: The United States -- Introduction -- The State: Global Outreach, Challenging Coordination -- Beyond the State: Products, Popular Culture, and Brand USA -- Conclusion -- References -- Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation -- Introduction -- Mapping the Field: Scarcity of Literature and Theories -- Of the Nation: Unclear Actors and Hazy Boundaries -- For the Nation: Economic Nationalism and Global Imbalances Without the Nation: Top-Down and Bottom-Up Efforts -- Concluding Remarks -- References Branding (Marketing) |
| title | Nation Branding in the Americas Contested Politics and Identities |
| title_auth | Nation Branding in the Americas Contested Politics and Identities |
| title_exact_search | Nation Branding in the Americas Contested Politics and Identities |
| title_full | Nation Branding in the Americas Contested Politics and Identities |
| title_fullStr | Nation Branding in the Americas Contested Politics and Identities |
| title_full_unstemmed | Nation Branding in the Americas Contested Politics and Identities |
| title_short | Nation Branding in the Americas |
| title_sort | nation branding in the americas contested politics and identities |
| title_sub | Contested Politics and Identities |
| topic | Branding (Marketing) |
| topic_facet | Branding (Marketing) |
| work_keys_str_mv | AT sevinefe nationbrandingintheamericascontestedpoliticsandidentities AT jimenezmartinezcesar nationbrandingintheamericascontestedpoliticsandidentities AT minopablo nationbrandingintheamericascontestedpoliticsandidentities |