Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2024
|
| Series: | Routledge studies in marketing
33 |
| Subjects: | |
| Physical Description: | xv, 307 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032204871 |
Staff View
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| physical | xv, 307 Seiten Illustrationen, Diagramme |
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| series2 | Routledge studies in marketing |
| spelling | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi London ; New York Routledge, Taylor & Francis Group 2024 xv, 307 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing 33 (DE-588)4143413-4 Aufsatzsammlung gnd-content Cuomo, Maria Teresa (DE-588)1319352316 edt aut Foroudi, Pantea 1974- (DE-588)1202862934 edt Äquivalent Druck-Ausgabe, Hardcover 978-1-032-20485-7 Erscheint auch als Online-Ausgabe 978-1-003-26378-4 |
| spellingShingle | Cuomo, Maria Teresa Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| subject_GND | (DE-588)4143413-4 |
| title | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_auth | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_exact_search | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_full | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_fullStr | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_full_unstemmed | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_short | Digital transformation and corporate branding |
| title_sort | digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_sub | opportunities and pitfalls for identity and reputation management |
| topic_facet | Aufsatzsammlung |
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