The Smart PR Book: A Practical Guide to the Art and Craft of Public Relations
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner a...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
LID Publishing
2025
|
| Edition: | 1st ed |
| Series: | Concise Advice Series
v.1 |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31873844 |
| Summary: | This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (82 Seiten) |
| ISBN: | 9781915951687 |
Staff View
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| series2 | Concise Advice Series |
| spelling | Stahl, Sandra Verfasser aut The Smart PR Book A Practical Guide to the Art and Craft of Public Relations 1st ed London LID Publishing 2025 ©2025 1 Online-Ressource (82 Seiten) txt rdacontent c rdamedia cr rdacarrier Concise Advice Series v.1 Description based on publisher supplied metadata and other sources This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand Erscheint auch als Druck-Ausgabe Stahl, Sandra The Smart PR Book London : LID Publishing,c2025 |
| spellingShingle | Stahl, Sandra The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_auth | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_exact_search | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_full | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_fullStr | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_full_unstemmed | The Smart PR Book A Practical Guide to the Art and Craft of Public Relations |
| title_short | The Smart PR Book |
| title_sort | the smart pr book a practical guide to the art and craft of public relations |
| title_sub | A Practical Guide to the Art and Craft of Public Relations |
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