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Bibliographische Detailangaben
Beteilige Person: Sytch, Maxim (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Oxford Oxford University Press 2025
Ausgabe:1st ed
Schriftenreihe:Oxford scholarship online
Links:https://doi.org/10.1093/9780197665183.001.0001
https://doi.org/10.1093/9780197665183.001.0001
https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31861909
https://doi.org/10.1093/9780197665183.001.0001
Zusammenfassung:In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy
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Umfang:1 Online-Ressource (321 Seiten)
ISBN:9780197665183
9780197665176
DOI:10.1093/9780197665183.001.0001