Winning the advertising game: lessons from the Super Bowl ad champions
Saved in:
Main Authors: | , , , |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
Cham, Switzerland
Springer
[2025]
|
Series: | Business guides on the go
|
Links: | https://doi.org/10.1007/978-3-031-77506-2 https://doi.org/10.1007/978-3-031-77506-2 |
Physical Description: | 1 Online-Ressource (xiv, 152 Seiten) Illustrationen, Diagramme |
ISBN: | 9783031775062 |
DOI: | 10.1007/978-3-031-77506-2 |
Staff View
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV050134263 | ||
003 | DE-604 | ||
005 | 20250210 | ||
007 | cr|uuu---uuuuu | ||
008 | 250123s2025 xx a||| o|||| 00||| eng d | ||
020 | |a 9783031775062 |c Online |9 978-3-031-77506-2 | ||
024 | 7 | |a 10.1007/978-3-031-77506-2 |2 doi | |
035 | |a (ZDB-2-BUM)9783031775062 | ||
035 | |a (OCoLC)1498782683 | ||
035 | |a (DE-599)BVBBV050134263 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-188 |a DE-703 |a DE-824 |a DE-19 |a DE-91 |a DE-739 |a DE-706 |a DE-634 |a DE-83 |a DE-Aug4 |a DE-1043 |a DE-1046 |a DE-858 |a DE-1051 |a DE-573 |a DE-859 |a DE-860 |a DE-M347 |a DE-1049 |a DE-92 |a DE-898 |a DE-861 |a DE-863 |a DE-862 |a DE-2070s |a DE-523 |a DE-1102 |a DE-B768 | ||
100 | 1 | |a Raithel, Sascha |e Verfasser |0 (DE-588)102088648X |4 aut | |
245 | 1 | 0 | |a Winning the advertising game |b lessons from the Super Bowl ad champions |c Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
264 | 1 | |a Cham, Switzerland |b Springer |c [2025] | |
264 | 4 | |c © 2025 | |
300 | |a 1 Online-Ressource (xiv, 152 Seiten) |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Business guides on the go | |
700 | 1 | |a Taylor, Charles Robert |d 1946- |e Verfasser |0 (DE-588)170128628 |4 aut | |
700 | 1 | |a Stewart, David W. |d 1951- |e Verfasser |0 (DE-588)170316904 |4 aut | |
700 | 1 | |a Mafael, Alexander |d 1988- |e Verfasser |0 (DE-588)1164386468 |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-3-031-77505-5 |w (DE-604)BV050132558 |
856 | 4 | 0 | |u https://doi.org/10.1007/978-3-031-77506-2 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-2-SEB | ||
912 | |a ZDB-2-BUM | ||
940 | 1 | |q ZDB-2-BUM_2025 | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035470869 | |
966 | e | |u https://doi.org/10.1007/978-3-031-77506-2 |l DE-188 |p ZDB-2-SEB |x Verlag |3 Volltext |
Record in the Search Index
_version_ | 1827159863146315776 |
---|---|
adam_text | |
any_adam_object | |
author | Raithel, Sascha Taylor, Charles Robert 1946- Stewart, David W. 1951- Mafael, Alexander 1988- |
author_GND | (DE-588)102088648X (DE-588)170128628 (DE-588)170316904 (DE-588)1164386468 |
author_facet | Raithel, Sascha Taylor, Charles Robert 1946- Stewart, David W. 1951- Mafael, Alexander 1988- |
author_role | aut aut aut aut |
author_sort | Raithel, Sascha |
author_variant | s r sr c r t cr crt d w s dw dws a m am |
building | Verbundindex |
bvnumber | BV050134263 |
collection | ZDB-2-SEB ZDB-2-BUM |
ctrlnum | (ZDB-2-BUM)9783031775062 (OCoLC)1498782683 (DE-599)BVBBV050134263 |
doi_str_mv | 10.1007/978-3-031-77506-2 |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV050134263</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250210</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">250123s2025 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783031775062</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-031-77506-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-031-77506-2</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783031775062</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1498782683</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050134263</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-B768</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Raithel, Sascha</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)102088648X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Winning the advertising game</subfield><subfield code="b">lessons from the Super Bowl ad champions</subfield><subfield code="c">Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham, Switzerland</subfield><subfield code="b">Springer</subfield><subfield code="c">[2025]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 152 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Business guides on the go</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Taylor, Charles Robert</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170128628</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stewart, David W.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170316904</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mafael, Alexander</subfield><subfield code="d">1988-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1164386468</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-3-031-77505-5</subfield><subfield code="w">(DE-604)BV050132558</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-031-77506-2</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SEB</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2025</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035470869</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-031-77506-2</subfield><subfield code="l">DE-188</subfield><subfield code="p">ZDB-2-SEB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV050134263 |
illustrated | Illustrated |
indexdate | 2025-03-20T19:07:14Z |
institution | BVB |
isbn | 9783031775062 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035470869 |
oclc_num | 1498782683 |
open_access_boolean | |
owner | DE-188 DE-703 DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-706 DE-634 DE-83 DE-Aug4 DE-1043 DE-1046 DE-858 DE-1051 DE-573 DE-859 DE-860 DE-M347 DE-1049 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-523 DE-1102 DE-B768 |
owner_facet | DE-188 DE-703 DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-706 DE-634 DE-83 DE-Aug4 DE-1043 DE-1046 DE-858 DE-1051 DE-573 DE-859 DE-860 DE-M347 DE-1049 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-2070s DE-523 DE-1102 DE-B768 |
physical | 1 Online-Ressource (xiv, 152 Seiten) Illustrationen, Diagramme |
psigel | ZDB-2-SEB ZDB-2-BUM ZDB-2-BUM_2025 |
publishDate | 2025 |
publishDateSearch | 2025 |
publishDateSort | 2025 |
publisher | Springer |
record_format | marc |
series2 | Business guides on the go |
spellingShingle | Raithel, Sascha Taylor, Charles Robert 1946- Stewart, David W. 1951- Mafael, Alexander 1988- Winning the advertising game lessons from the Super Bowl ad champions |
title | Winning the advertising game lessons from the Super Bowl ad champions |
title_auth | Winning the advertising game lessons from the Super Bowl ad champions |
title_exact_search | Winning the advertising game lessons from the Super Bowl ad champions |
title_full | Winning the advertising game lessons from the Super Bowl ad champions Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
title_fullStr | Winning the advertising game lessons from the Super Bowl ad champions Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
title_full_unstemmed | Winning the advertising game lessons from the Super Bowl ad champions Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
title_short | Winning the advertising game |
title_sort | winning the advertising game lessons from the super bowl ad champions |
title_sub | lessons from the Super Bowl ad champions |
url | https://doi.org/10.1007/978-3-031-77506-2 |
work_keys_str_mv | AT raithelsascha winningtheadvertisinggamelessonsfromthesuperbowladchampions AT taylorcharlesrobert winningtheadvertisinggamelessonsfromthesuperbowladchampions AT stewartdavidw winningtheadvertisinggamelessonsfromthesuperbowladchampions AT mafaelalexander winningtheadvertisinggamelessonsfromthesuperbowladchampions |