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Financial services marketing: a guide to principles and practice

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Bibliographic Details
Main Authors:	Ennew, Christine T. 1960- (Author), Waite, Nigel (Author), Waite, Róisín (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York Routledge, Taylor & Francis Group 2025
Edition:	Fourth edition
Subjects:	Financial services industry > Marketing Finanzmarketing
Links:	https://doi.org/10.4324/9781003398615 https://doi.org/10.4324/9781003398615
Physical Description:	1 Online-Ressource (xxiii, 637 Seiten) Illustrationen, Diagramme
ISBN:	9781003398615
DOI:	10.4324/9781003398615

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spelling	Ennew, Christine T. 1960- Verfasser (DE-588)170564630 aut Financial services marketing a guide to principles and practice Christine Ennew, Nigel Waite and Róisín Waite Fourth edition London ; New York Routledge, Taylor & Francis Group 2025 1 Online-Ressource (xxiii, 637 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 s DE-604 Waite, Nigel Verfasser (DE-588)170709892 aut Waite, Róisín Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-250463-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-03-250464-3 https://doi.org/10.4324/9781003398615 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Ennew, Christine T. 1960- Waite, Nigel Waite, Róisín Financial services marketing a guide to principles and practice Includes bibliographical references and index Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd
subject_GND	(DE-588)4426078-7
title	Financial services marketing a guide to principles and practice
title_auth	Financial services marketing a guide to principles and practice
title_exact_search	Financial services marketing a guide to principles and practice
title_full	Financial services marketing a guide to principles and practice Christine Ennew, Nigel Waite and Róisín Waite
title_fullStr	Financial services marketing a guide to principles and practice Christine Ennew, Nigel Waite and Róisín Waite
title_full_unstemmed	Financial services marketing a guide to principles and practice Christine Ennew, Nigel Waite and Róisín Waite
title_short	Financial services marketing
title_sort	financial services marketing a guide to principles and practice
title_sub	a guide to principles and practice
topic	Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd
topic_facet	Financial services industry Marketing Finanzmarketing
url	https://doi.org/10.4324/9781003398615
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