Market Grooming: The Dark Side of AI Marketing
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2024
|
| Ausgabe: | 1st ed |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31509979 |
| Zusammenfassung: | Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (329 Seiten) |
| ISBN: | 9781835490013 |
Internformat
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| 520 | |a Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies | ||
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Jahankhani, Hamid |e Sonstige |4 oth | |
| 700 | 1 | |a Revett, Kenneth |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1820978349218988032 |
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| adam_text | |
| any_adam_object | |
| author | Dadwal, Sumesh |
| author_facet | Dadwal, Sumesh |
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| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050102408 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T18:31:22Z |
| institution | BVB |
| isbn | 9781835490013 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035439570 |
| oclc_num | 1465269337 |
| open_access_boolean | |
| owner | DE-2070s DE-355 DE-BY-UBR |
| owner_facet | DE-2070s DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (329 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | Dadwal, Sumesh Verfasser aut Market Grooming The Dark Side of AI Marketing 1st ed Leeds Emerald Publishing Limited 2024 ©2025 1 Online-Ressource (329 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies Marketing Jahankhani, Hamid Sonstige oth Revett, Kenneth Sonstige oth Erscheint auch als Druck-Ausgabe Dadwal, Sumesh Market Grooming Leeds : Emerald Publishing Limited,c2024 9781835490020 |
| spellingShingle | Dadwal, Sumesh Market Grooming The Dark Side of AI Marketing Marketing |
| title | Market Grooming The Dark Side of AI Marketing |
| title_auth | Market Grooming The Dark Side of AI Marketing |
| title_exact_search | Market Grooming The Dark Side of AI Marketing |
| title_full | Market Grooming The Dark Side of AI Marketing |
| title_fullStr | Market Grooming The Dark Side of AI Marketing |
| title_full_unstemmed | Market Grooming The Dark Side of AI Marketing |
| title_short | Market Grooming |
| title_sort | market grooming the dark side of ai marketing |
| title_sub | The Dark Side of AI Marketing |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT dadwalsumesh marketgroomingthedarksideofaimarketing AT jahankhanihamid marketgroomingthedarksideofaimarketing AT revettkenneth marketgroomingthedarksideofaimarketing |